Acura Signs on as Exclusive Sponsor of Comedians in Cars Getting Coffee
06/05/2013 – TORRANCE, Calif.
Acura, one of a world’s many technologically modernized oppulance automotive brands, has sealed on as a solitary unite of “Comedians in Cars Getting Coffee,” a renouned award-winning web array combined by and starring Jerry Seinfeld, returning this summer to Crackle and www.ComediansInCarsGettingCoffee.com. Acura will unite 24 new episodes to be expelled in 2013 and 2014.
Seinfeld, who formerly worked with Acura and starred in a oppulance automaker’s much-heralded 2012 Super Bowl commercial, will incorporate several singular product integrations, including a much-anticipated, all-new Acura MDX.
“We during ‘Comedians in Cars Getting Coffee’ are so blissful a association we already admire has stepped brazen to support us,” pronounced Jerry Seinfeld. “Not everybody accepted what we were doing. But like Moe Green who invented Las Vegas, Acura is a association of prophesy and guts. We could not be some-more anxious to have them as a sponsor. Because of them, we advance!”
Sponsorship of a array was a healthy fit for Acura, as a code is desirous by those who are not fearful to challenge convention. “Comedians in Cars Getting Coffee” achieves usually that, resolutely violation divided from normal expectations, and Seinfeld is pulling a standards of entertainment. While a mediums are different, a finish goals are a same – to be desirous by a taste-makers who are moving a destiny forward.
“We adore Jerry’s unconventional, fan-first proceed of formulating good calm and guileless that a right people will find it,” pronounced Mike Accavitti, Acura Senior Vice President of Auto Operations. “It is totally unchanging with Acura’s organic proceed of putting a patron initial and building a car around them.”
In terms of execution, Acura and Seinfeld are aligned on a singular approach, building calm around a consumer – not a other approach around. As a usually unite a arriving 24 episodes, Acura will confederate short, contextually applicable ads during a commencement and finish of any episode.
“Crackle is a large priority during SPE and a studio has had a long, successful attribute with Jerry, so ‘Comedians in Cars’ is really critical to us,” pronounced Eric Berger, Executive Vice President of Digital Networks for Sony Pictures Television and General Manager of Crackle. “It’s a good fit to have Acura on house and by a disdainful partnership, we will be operative closely to rivet millions of fans around a fun, elementary pleasures of driving.”
Since a entrance in Jul 2012, “Comedians in Cars Getting Coffee” has delivered some-more than 10 million streams, garnered soap-box reviews, and warranted Jerry Seinfeld a special Webby Award for Outstanding Comedic Performance. The dermatitis strike earnings this summer and will underline Seinfeld’s conversations with comedy greats like David Letterman, Sarah Silverman, Chris Rock and Don Rickles. Jerry Seinfeld is a executive writer of “Comedians in Cars Getting Coffee,” that is constructed by Sony Pictures Television’s Embassy Row. Creative Artists Agency (CAA) brokered a understanding with Acura on interest of a customer Jerry Seinfeld.
Acura offers a full line of technologically modernized opening oppulance vehicles by a network of 272 dealers within a United States. The Acura lineup facilities 6 particular models including a all-new RLX oppulance flagship sedan, a TL opening oppulance sedan, a TSX Sport Wagon and sedan, a ILX compress oppulance sedan, a RDX oppulance crossover SUV, and a shortly to be expelled all-new MDX oppulance competition application vehicle.
Crackle, Inc. is a multi-platform next-generation video party network that distributes digital calm including strange array and full-length normal programming from Sony Pictures’ immeasurable library of radio array and underline films in further to a libraries of other studios. Crackle is one of a fastest flourishing party destinations on a Internet, mobile and over-the-top devices, charity audiences high-quality programming in a accumulation of genres, including comedy, action, sci-fi, fear and music. Crackle reaches an considerable assembly by a different online, mobile, connected TV and diversion console placement network. Crackle is accessible in a US, Canada, UK, AU, Latin America and Brazil. Visit Crackle’s site during www.crackle.com or find Crackle on Facebook during www.facebook.com/crackle.